Misbehaving - The Making of Behavioral Economics The Making of Behavioral Economics

Auteur: Richard H. Thaler Richard H. ThalerUitgever: Norton, Engels , 1e druk , 9780393080940 , januari 2015 , Hardcover , 336 pagina's, With relatable examples from everyday life investments, household spending to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business.